About Baby Bear Analytics

Building 'Just Right' products

Mark - Founder of Baby Bear Analytics

Hi, I'm Mark

I love solving complex problems.

I believe in constant improvement. In making our lives better. In progress.

I'm optimistic that the best is yet to come - and I'm working to help make that happen.

I aim to create products that delight you and add so much value that you find yourself telling friends and colleagues without even thinking. The kind of workflow improvements that make you want to share them at a conference because it would feel unfair not to. That when you face a new challenge, you think first of me and if it would be something I could help you with.

I believe trust should be earned, not assumed. You've risked your time and energy, and I want to honor that. So my products will always offer a free trial, minimal or zero setup, and immediate value—before you ever pay a cent.

Functionality is a given. But just as important is how it feels to use. I design with you, the user, at the center—tools that bring simplicity and order, even in the face of complexity. Tools that are just right. And if I fall short? I want to know so that I can keep improving.

How is this possible? As a solopreneur, I don't carry the overhead of big companies—so I can focus on problems they might overlook as too niche or too risky. With deep expertise in tech, scenario planning, and decision workflows, I move fast and build confidently—for dozens or hundreds of users, not just millions.

I'm not here to compete with the tech giants. They do great work, and if you grow big enough to switch to them, that's a success story—and I'll be cheering you on. But if you're smaller, or lack the budget, or just need something more nimble, I hope you'll consider what I've built.

Right now, I'm starting with the challenges of decision-making—helping people understand uncertainty, see the range of possible outcomes, consider incremental options and their effects, and gain deeper insight into their plans and choices. What comes next will grow from there.

Want to know more about me? Check out the Baby Bear Blog.

Why "Baby Bear Analytics"?

I'm a mechanical engineer turned MBA who has just spent the last decade helping the energy industry's largest companies wrestle with complex scenarios. I know that big-company solutions often ignore niche yet critical workflows—and leave smaller teams stranded.

Like Goldilocks' baby bear's porridge, our tools are never too simple or too complex, but perfectly suited to your needs today.

Ready to get started?

Join the waitlist for Bear Decisions and be among the first to experience "just right" decision-making tools.